our work passion

Our Passion

Situation: Ethicon Endo-Surgery was rapidly losing market share of the Hand-Assisted Laparoscopic Surgery (HALS) market to an aggressive competitor. Ethicon Endo-Surgery responded by upgrading its LAP DISC HandPort to DEXTRUS™, a next-generation system that also included innovative fingertip instruments.

Key Insight: Every surgeon wants to extend the reach of their talents.

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